About Us

In a food landscape increasingly dominated by franchises, mass production and convenience, MR Bake is doing something refreshingly old-fashioned: baking properly.

Founded in Robina in 2023 by born-and-bred Gold Coasters Mitch and Sarah Rough, MR Bake is an independent family bakery built on trade skill, community connection and a genuine love of good food.

For Mitch, a baker with more than 20 years’ experience across almost every corner of the industry, opening MR Bake was a return to what first drew him into baking — the craft, the people and the satisfaction of making something by hand.

After spending more than a decade travelling in sales and management roles within the bakery industry, Mitch was ready for a change. He and Sarah wanted to reconnect with their local community, work closer to home and create more time with their two young boys, Miles and Finn.

MR Bake became more than a business idea. It became a way to build something local, meaningful and lasting.

A true family bakery

Today, MR Bake is very much a family operation.

Mitch leads the baking, production and day-to-day operations, bringing decades of technical knowledge to the ovens each morning. Sarah manages the business, administration, marketing and front of house, helping shape the customer experience and keep the wheels turning behind the scenes.

Mitch’s brother Tim is also part of the team as a bakery all-rounder, while Miles and Finn are beginning to get involved too — often spotted helping before school or during the holidays.

Built on real bakery experience

Mitch’s journey began with a bakery apprenticeship in Tweed Heads, where he discovered a passion for artisan bread and traditional bakery products.

From there, his career took him through independent bakeries, a head baker role in Perth, large-scale bakery manufacturing, and technical baking and product development for national franchise brand Brumby’s.

He later became a bakery and pastry trainer and assessor for a registered training organisation, passing on his knowledge to the next generation of bakers.

His career then expanded into sales and management, working with some of Australia’s largest bakery ingredient suppliers, a major flour supplier and a national sourdough manufacturer.

It is a broad and hard-earned background, but Mitch’s love of the industry has never faded.

Made properly, in store

At MR Bake, that experience is visible in the product.

This is not a bakery built on shortcuts. Products are made in store from scratch, using time-honoured recipes with the family’s own touch.

Pastry is made with care, fillings are full of flavour, and the bread program is anchored by MR Bake’s own signature sourdough, produced from a mother dough and long fermentation process that gives it a bold, distinctive flavour.

The bakery’s range includes sourdough loaves, baguettes, sandwiches made on in-house baked bread, sausage rolls, pastries, cakes, custom cakes, catering, barista-made coffee and a cabinet full of customer favourites.

Locals return for the vanilla slice, cannoli, cronuts, key lime tarts, bacon and egg rolls, sausage rolls, sourdough and, of course, the pies.

Award-winning pies

MR Bake’s pies have earned recognition beyond the Robina shopfront.

At the 2026 Australia’s Best Pie & Pastie Competition, held at the Bakery Industry Trade Show, MR Bake received five medals:

Silver Awards

• Lamb Coconut Curry Pie

• Chunky Beef & Mushroom Pie

• Beef, Jalapeño, Chorizo & Cheese Pie

Bronze Awards

• Chunky Beef Pie

• Apprentice Made Plain Pie

The apprentice result is particularly important to Mitch and Sarah. Training and development are part of the bakery’s identity, not an afterthought.

In 2025, MR Bake apprentice Sunny was awarded second place in School Based Apprentice of the Year, recognising the next generation of talent coming through the business.

Supporting local jobs and training

MR Bake now employs 10 local staff members, including an apprentice, a cake decorator, casual and part-time front-of-house staff, three local high school students and two university students.

For a small independent business, that matters.

It means local jobs, practical training, first work opportunities and a pathway into the baking and hospitality industries.

Part of the Robina community

The bakery is also active beyond the counter.

Since its first year, MR Bake has supported Robina Roos AFL Club and Bonogin Valley Bulls Cricket Club through cash sponsorship, product support, bread supply, function catering, game-day spreads and raffle prizes.

For Mitch and Sarah, community involvement is not a marketing line. It is part of what they set out to build.

“We’re Gold Coast locals, and we wanted MR Bake to feel like a true local bakery,” Sarah says. “A place where people can come in for their bread, coffee, lunch, cakes or pies and know they are supporting a family business that is genuinely part of the community.”

A local bakery doing things properly

That sense of place is central to MR Bake’s appeal.

It is a bakery with skilled hands behind the food and local people behind the counter. It is artisan without being intimidating, traditional without being stuck in the past, and community-minded without losing sight of quality.

In a city that continues to grow rapidly, MR Bake is a reminder that local businesses still shape the character of a neighbourhood.

The bakery is not just selling sourdough, pies and coffee. It is keeping a trade alive, creating local jobs, backing local sport and giving Robina a bakery it can call its own.

For Gold Coast locals looking to support independent business, MR Bake is worth a visit — whether it is for an award-winning pie, a loaf of sourdough, a custom cake, catering for the office or family table, a morning coffee or simply to back a family business doing things properly.

Visit MR Bake

Find us in store at:

MR Bake
Station Quickstop
110 Laver Drive, Robina

Email: mrbake.robina@gmail.com
Phone: 0419 917 489
Instagram: @hellomrbake

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